April 29, 2023
8:30 am – 5:30 pm
Divan Istanbul Hotel in
Istanbul, Turkey

The Medical Travel Patient Experience Starts With You

Become a recognized expert in your field. With our Certified Medical Travel Professional certification, you can easily link with healthcare or hospitality providers seeking exceptional services for their medical travel clients.

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Register for the Antalya, Turkey Certified Medical Travel Professional (CMTP) Workshop

When? January 20th, 2023 from 8:30 am – 5:30 pm

Where? At the Limak Atlantis Deluxe Hotel Belek / Antalya, Turkey

Organized by Global Healthcare Accreditation (GHA) in partnership with Levent Baş

On behalf of Global Healthcare Accreditation (GHA), we would like to congratulate you for making the investment to educate yourself in the medical travel industry. The Certified Medical Travel Professional® (CMTP) training workshop is a one-day training program and certification that provides participants with a comprehensive overview of the medical tourism industry, latest trends, key stakeholders, and best practices.

Learn about facilitation of care, the importance of the patient and guest experience, risk mitigation, marketing and other important themes that are the foundation for a successful career in the industry regardless of whether you work in healthcare or hospitality. As a Certified Medical Travel Professional (CMTP) you will possess the skills and knowledge to facilitate the seamless integration of quality, safety, and service at all touch-points, for all clients.
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Benefits of the Program

Becoming a Certified Medical Travel Professional® opens the doors for new opportunities in your career and expands your knowledge and experience in the medical travel industry.
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Credibility

Backed by Global Healthcare Accreditation (GHA), internationally recognized global leader in Medical Travel.

Career Opportunities

Bolster your resume and unlock new career opportunities.

Recognition

Provides you with professional recognition.

Knowledge and Experience

Offer a higher level of knowledge & experience to your clients.

Learning Objectives

  • Understand motivations for medical travel and key stakeholders.
  • Learn about the unique needs and expectations of medical travelers.
  • Gain a comprehensive understanding of the Medical Travel Care Continuum.
  • Learn about payment models, risk mitigation, and marketing.
  • Learn how to align your medical travel business plan in a post-COVID-19 world.
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Certification Modules

The certified Medical Travel Professional course is made of 9, on-demand, easy-to-consume training courses, and 248+ continuing education videos.
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1

An Overview of Medical & Wellness Travel

Is medical travel growing, or has it hit its peak? What factors are driving medical travelers to seek care abroad? What types of treatments are they seeking? What are the latest trends in outbound and inbound medical travel? Who are the key stakeholders, and what does it take to develop a thriving medical travel destination? Learn the answers to these questions and many more as we take a deep dive into the past, present, and future of this dynamic industry.
2

Business Models and Facilitation of Care in Medical Travel

Medical travel involves many different entities providing services to traveling patients before, during, and after their medical trip. Learn about the various business models employed by healthcare providers, medical travel facilitators, wellness, and hospitality, as well as core business strategies to ensure your medical travel business is on the right path to success.
3

The Importance of the Patient Experience

The central theme that runs through all the CMTP modules is patient experience. While traveling patients are certainly looking for a successful healthcare outcome, they are also seeking warmth, empathy, and an understanding of their unique needs and expectations both within and outside the healthcare setting. Learn how factors such as corporate culture, the physical environment, communication, education, and patient advocacy impact the patient experience and how patient experience can lead to better healthcare outcomes and financial performance.
4

The Medical Travel Care Continuum

The Care Continuum in medical travel is unique. It incorporates interactions both within and outside of the healthcare setting, including stages such as destination and service selection, information sharing and planning, travel and accommodation, treatment, and follow-up. Learn what processes and activities need to be managed and optimized during the entire medical travel care continuum to ensure a safe and high-quality patient/guest experience.
5

The Role of Hospitality in Medical Travel

Unlike your traditional healthcare delivery model, a successful medical travel initiative requires the participation of key stakeholders within the hospitality industry, including travel agencies, hotels, tour operators, airlines/airports, and ground transportation. This model will look at each of these stakeholders, including best practices, to ensure an outstanding medical travel guest experience.
6

Payers in Medical Travel

“Payers,” as the name implies, pay for healthcare services. Because of its global reach and the potential cost-savings involved, payers such as governments, insurance companies, and employers are increasingly entering the medical travel industry with unique business models, as well as challenges to overcome. Learn about self-funded employers, narrow networks, and how healthcare providers and payers are engaging in collaborative models that are benefiting the end-user – the patient.
7

Marketing & Brand Management

As the medical travel industry grows, there is increased competition between healthcare providers, facilitators, and other service providers to attract medical travel patients and guests. Learn why traditional marketing channels are increasingly being discarded in favor of digital marketing strategies such as social media, search engine optimization, email marketing, and website localization. Providers who want to stand out and differentiate their brands must understand their strengths and weaknesses and clearly articulate the value they provide to consumers.
8

Managing Risk & Events "Business Health"

While there is no sure way to eliminate all risks in medical travel, there are steps you can take to reduce the probability of certain events occurring or understand how to deal with unexpected problems when they happen. Learn what you can do to mitigate risks in medical travel and never be surprised by the unexpected.
9

Best Practices in Medical Travel

Implementing best practices is one of the keys to success in the medical travel industry. In this module, we will review examples of best practices from leaders in the industry.

Who Should Get Certified?

The Certified Medical Travel Professional® is a certification for all medical travel stakeholders, from healthcare management executives to insurance brokers.
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Healthcare Management Executives

Healthcare Practitioners & Professionals

Travel Agents and Facilitators

Hospitality Professionals

Human Resources Executives

Insurance Agents & Brokers

Features & Fees

This certification program has a continuing education subscription plan that’s designed to facilitate access to a catalogue of continuing education course materials in order to remain in compliance with your personal certification designation. You will be automatically enrolled in a continuing education subscription plan and charged based on the payment plan chosen.

Certified Medical Travel Professional®
What will you receive with your purchase?

$1,000* USD

9+ hours of learning courses within 9 easy-to-consume modules
Access to 247+ Online Continuing Education (CE) Resources
198+ Page Workbook
100-Question Multiple-choice Exam
The CMTP seal to use on your website or business cards
A digital Certificate noting your designation as a Certified Medical Travel Professional
Medical Tourism Calculator access
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*33% discount off regular price
*Continuing Education Subscription Plan Annual Fee of $150.00.

Need help establishing which option is best for you? Contact us.

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TESTIMONIALS

A Word From Our Clients

Dr. Erik Fleischman

Former Medical Director Bumrungrad International Hospital

Even a top international hospital like Bumrungrad had much to learn from Global Healthcare Accreditation. We were a great hospital. We are even better now.

Dr. Nizar Zein

Chairman Global Patient Services Cleveland Clinic


We chose Global Healthcare Accreditation as it reviews those sustainable business processes and practices related to medical travel that have helped us identify areas of opportunity to enhance the patient experience and improve operational performance.

Jadranka Primorac

COO of St. Catherine Specialty Hospital

The GHA accreditation process taught us many new strategies to improve the patient experience for medical travelers and refine our operational procedures. We are extremely proud to have achieved Global Healthcare Accreditation as it validates our commitment to improving patient care and safety for traveling patients.