The Great Equalizer – Virtual Medicine

January 25, 2017

How can Virtual Medicine be an equalizer? Organizations around the world position their brand and services based upon the ability to see Doctor X or Doctor Y (when a need arises). Many healthcare organizations spent years recruiting, maintain and molding clinicians and staff to ensure the institution charters a course in medical innovation, research and high quality outcomes.

As the Medical Travel industry grows, healthcare organizations around the world are becoming competitive in ways they never would have been. Whether driven by cost, quality or access, healthcare consumers are considering broader healthcare choices, whether out of pocket or not.

Healthcare is still at a point where paper files and plastic films are part of the intake and ongoing service process, traditional physician face to face visits result in examinations, diagnosis and treatment.

Yet, do we know definitively whether patients think the idea of travel and/or a specific location of a clinician impacts the likelihood of a positive health and service outcome?

Virtual Medicine can also be recognized as Telehealth. As international patient programs evolve their business strategy, Telehealth often becomes a solution to offer based on the ease of expanding a global footprint without transporting actual staff to another location.

This service line represents an “equalizer” opportunity for international patient program to compete against organizations that may have larger brands, expanded footprints, or more mature services lines. Assuming language and technology infrastructure is adequate for the receiving end of care, virtual medicine is an ideal strategy for international patient programs to explore new markets in a manner that minimizes business development investment.